"Britannia is currently initiating to use of one of the key features of the GS1 Barcode wherein the manufacturing details like name, address, and FSSAI license numbers will get embedded in the barcode itself. With a nod from FSSAI for such a kind of approach, this results in a dual benefit for both the Marketer and the Consumer. From a consumer perspective, by scanning the barcode through ‘Smart Consumer’ application, all the details of the product can be obtained, including the pack shot. This will enable the consumer to make an informed choice before buying the product."
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In this video, learn how you can use the Smart Consumer application to build brand credibility and reach end-consumers. Know how the application can assist you in making your selling journey smarter.
In this video, learn how you can download and use the Smart Consumer application on your mobile device. Understand how to access complete and authentic product information instantly.
Or scan the QR code below to download the app
