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Around a year back, we came to know about GS1 product identification numbers and understood their use in selling products through multiple platforms (retail, online shopping, mobile, etc.), across States. Looking at the value proposition, we immediately subscribed for GS1 numbers. When we uploaded these numbers at Flipkart, we experienced higher product visibility online and improved search results, which both helped in increasing the sales of our products. Besides, we also plan to extend the use of GS1 barcode numbers in managing inventory in our warehouses and effective orders fulfilment.

GS1 barcodes instil consumer confidence in our products and improves our product's look & feeland brand image.

I am happy to state that Amul was a pioneer in adopting the EAN/GS1 barcode way back in late '90s. We initially started using the barcodes for our export packings from 1997 and soon thereafter rolled it out for our packs in domestic market. Today, each of our 1100 SKUs have the GS1 barcode. It has been helpful to us and our trade partners including the modern format retail.

We use GS1 barcodes to sell through Amazon. This helps us efficiently manage the inventory of our 15+ brands.

Unique GS1 product codes helped in easy listing of our products with various e-commerce websites, including Flipkart, Snapdeal, Voonik, Limeroad, Paytm, etc.

In businesses like ours where there is so much competition, we get priority to list our products with retail chains because we use GS1 barcodes. We are also able to get our products on retail shelves faster as retailers don’t have to label our products at their end, which sometimes takes 2-7 days.

By using GS1 barcodes, we are able to list our products quickly on e-commerce websites, which significantly reduces our time to market and ultimately helps us increase sales.

Assigning new barcode numbers to our promotional variants helps us differentiate between discounted and non-discounted apparel merchandise. This ensures dispatches of right products during the promotions and helps us monitor sales of promotional items.

For 8 years, we have been using GS1 barcodes on all our 400 SKUs to sell them through our own G+ outlets, franchised Gopaljee Ananda Fulfil stores and various multi-brand retail stores. These barcodes help us achieve faster billings at counters and to manage store inventory efficiently. We also have plans to leverage GS1 barcode numbers to list products with various grocery shopping websites and in automating dispatch processes.

GS1 barcodes instil consumer confidence in our products and help give our product the same look & feel as a national brand.