The retail sector is continuously growing and evolving. ‘Beep’ of a barcode scan is heard over 6 billion times a day all across the world. Whether it is a neighbourhood kirana store, a supermarket or an e-commerce site, the customer wants a seamless shopping experience. GS1 standards for unique identification, standardised capturing and sharing of trusted data for products can help retailers provide a seamless consumer experience across platforms, besides improving processes efficiency.

Join the two million companies using GS1 barcodes worldwide.

Register for barcodes

Benefits


  • imgUniquely identify products using GS1 barcodes or EPC/RFID

  • imgFaster Product Listing

  • imgVerifiable Product Information

  • imgEfficient Supply Chain Management

  • imgBetter Inventory Visibility

  • imgCompliance with Regulatory Requirements

Retail Categories 

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Dairy
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Personal Care
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Cosmetics
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Consumer Electronics
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Consumer Packaged Goods
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General Merchandise
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Fresh Foods
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Apparel

Services for retail suppliers 

Product Data Management

Upload and manage product details for each SKU, along with its unique barcode number

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Product Data Sharing

Seamlessly share SKU details with retailers and e-commerce portals

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Product traceability

Track and trace the journey of a product throughout the supply chain

Counterfeit Detection and Product Authentication

Authenticate genuineness of products by scanning its barcode

InventoryVisibility

Inventory Visibility

Get insights on supply chain inventory to optimise demand forecasts

Digital Link

Remain in complete control while linking to any number of information sources, all from one symbol

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Recall

Improve the efficiency and speed of product recall operations

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Coupon management

Manage coupons and their redemption using DataKart coupon management

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Reach to consumers

Use Smart Consumer app to reach out to consumers directly with your product information, promotions, etc.

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Validation by retailters/e-tailers

Enable validation by retailers and e-tailers to verify the product barcode numbers

Future of On-pack Coding

Currently, there are number of codes and symbols printed on a product packaging. These include multiple barcodes, which includes that for product identification, traceability, communicating marketing information, etc. GS1 is partnering with industry to develop standards for on-pack coding to reduce the number of symbols on a package. The way forward is 2D barcodes that can be scanned and evaluated through multi devices across scanning environments.

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