A retailer or an e-commerce marketplace has to manage thousands of product SKUs. For this, they need data on attribute information for each product including its size, weight, colour, MRP, etc. This enables better and faster product listing, warehouse management, optimised planogramming, expiry management, etc.
GS1 India has developed DataKart – the national product data repository carrying data of over 20 million products. It enables retailers to get accurate, complete, and updated SKU data directly from the brands in a consistent, structured, and standardised manner, in real time. Receiving product information through DataKart enables them to remove the dependency on third-party crowd sourced information and access data at a centralised location.