Why is traceability important for consumer safety?

Consumer safety has become the need of the hour with every vertical working towards maintaining strict hygiene and safety standards, more so now in the wake of an epidemic. To maintain these standards, a business owner must have visibility of the supply chain. When it comes to consumer safety, traceability plays an important role for both consumables like food and pharmaceutical products as well as for industrial goods.

While most of the information about a product is printed on its label, traceability is important to validate it. One cannot go only by the claims made by the brand owner. Goods pass through various hands before reaching the point of sale. During this journey, it is the responsibility of each trading partner to provide information such as place of receipt, storage information, dispatch information, etc. Traceability ensures that the information at every touch point is captured systematically and accurately, made available whenever required.

Traceability & Safety: Technical Industry

Industrial goods such as automotive components, military components, aerospace components, industry machineries, etc., can pose serious risk to end users if not validated or certified properly. Traceability system helps organisations in checking where the product quality of each component and know that what component is used in which bigger machine. With the problem of faulty validation or the need for recertification or validation after a stipulated timeframe, detected on time, the organisations can take corrective measures at the earliest.

Traceability & Consumer Safety: Consumables

Consumables such as medicines and food items can cause serious health issues if the product is defected. Traceability helps brand owners in tracking and tracing the defected lot within the supply chain for faster product recalls. Want to know how traceability can help your business in ensuring consumer safety? Learn more about GS1’s India traceability solution.

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