Indian agricultural sector is considered as the backbone of our country. Two-third of our population is dependent on agriculture directly or indirectly. The sector is

To be able to sell products in the retail market, manufacturers & brand owners need to affix barcode labels on their products or include barcodes

With the world transforming digitally, a brand owner needs to build and maintain a strong & a powerful online presence for its products with accurate

Counterfeiting threats are real. Brands in all industry sectors, from apparel to health, beauty and electronics, are grappling with questions on how to ensure that

Reaching out to customers with accurate product information has never been more competitive and difficult for retailers than today. This is majorly because of the

In these turbulent times, the technological revolution has taken over the various industries worldwide and the supply chain is no exception. Various industries are estimating

If you’re planning to sell your products in a retail market and want to ensure its effective movement in the supply chain, you need to

Two weeks back, Prime Minister Narendra Modi encouraged the citizens of India to buy local products and be a part of India’s growth story. He

Today, consumers have become much more aware of what they are buying and consuming. Consumers like to authenticate every single product they are buying and

Consumer safety has become the need of the hour with every vertical working towards maintaining strict hygiene and safety standards, more so now in the

Today, almost every product in the market comes under the perishable category, as every product has a shelf life. But when we talk about perishable

Podcast   Transcript Hello, friends! This is our first podcast of the series – Supply Chain Insights. Here, we will discuss various supply chain issues,

Product traceability is an important business requirement. It enables brand owners in keeping a track of the movement of their products along the supply chain

The EPC (Electronic Product Code) is a unique number / key assigned to specific products / items containing information about them in a supply chain.

In today’s consumerist economy, the sale of a good or service is not merely a transaction – it is a brand promise that what is

With the rapid growth of e-commerce, detailed & accurate product attribute information becomes more crucial since consumers became highly dependent on what they see online

All about end-to-end traceability  To start with, let us simplify the jargon. End-to-end traceability is about tracking and tracing your products from the source of the raw materials up

With newer products being launched every year, consumers has a wider range of products to choose from. This wide accessibility is also attributed to various