Every successful brand has a story to tell. One thing that is unique in all these stories is the point at which that success is
Read more
DataKart: For Reducing Product Data Complexity
Product data complexity can be defined as a measure of its accessibility to the viewer. Accessibility does not simply mean ‘access’, but also how easily
Read more
Why is it Vital to Trace Every Product Back to its Source?
The ability to trace a product’s journey to its source is intangible yet priceless. Tracing has already helped identify forged batches of Covid-19 vaccines. The
Read more
Traceability: A way to increase farmers’ income by ensuring access to high-quality seeds
Indian agricultural sector is considered as the backbone of our country. Two-third of our population is dependent on agriculture directly or indirectly. The sector is
Read more
Common mistakes made while printing the product barcode
To be able to sell products in the retail market, manufacturers & brand owners need to affix barcode labels on their products or include barcodes
Read more
Tips to increase traffic to your products’ sales pages
With the world transforming digitally, a brand owner needs to build and maintain a strong & a powerful online presence for its products with accurate
Read more
Are you a brand owner struggling to save your brand’s image from counterfeit products?
Counterfeiting threats are real. Brands in all industry sectors, from apparel to health, beauty and electronics, are grappling with questions on how to ensure that
Read more
DataKart: National repository of information on Indian retailed products
Reaching out to customers with accurate product information has never been more competitive and difficult for retailers than today. This is majorly because of the
Read more
Product traceability – A way to enhance supply chain efficiency and reduce costs
In these turbulent times, the technological revolution has taken over the various industries worldwide and the supply chain is no exception. Various industries are estimating
Read more
What is a 13-digit GTIN number and why is it important for a retail product?
If you’re planning to sell your products in a retail market and want to ensure its effective movement in the supply chain, you need to
Read more
Demand for local products expected to rise with PM’s appeal ‘Vocal for Local’
Two weeks back, Prime Minister Narendra Modi encouraged the citizens of India to buy local products and be a part of India’s growth story. He
Read more
How Spot Authentication helps new-age consumers
Today, consumers have become much more aware of what they are buying and consuming. Consumers like to authenticate every single product they are buying and
Read more
Why is traceability important for consumer safety?
Consumer safety has become the need of the hour with every vertical working towards maintaining strict hygiene and safety standards, more so now in the
Read more
Perishable goods & traceability is the right combination for consumer safety
Today, almost every product in the market comes under the perishable category, as every product has a shelf life. But when we talk about perishable
Read more
DataKart-The national repository of product attributes
Podcast Transcript Hello, friends! This is our first podcast of the series – Supply Chain Insights. Here, we will discuss various supply chain issues,
Read more
Why is product traceability important for consumers?
Product traceability is an important business requirement. It enables brand owners in keeping a track of the movement of their products along the supply chain
Read more
EPC-RFID Technology and the Industries
The EPC (Electronic Product Code) is a unique number / key assigned to specific products / items containing information about them in a supply chain.
Read more
GS1 Traceability Service enables complete track and trace of their products across the supply chain
In today’s consumerist economy, the sale of a good or service is not merely a transaction – it is a brand promise that what is
Read more