'India well-positioned for advancement in food traceability for several years', FnB News
19 December, 2011
“The momentum is growing to implement whole-chain traceability, which includes internal and external visibility, from the grower, through the distributor, to the retailer. A key industry effort is the Produce Traceability Initiative (PTI), which strives to achieve supply chain-wide adoption of electronic traceability of every case of produce by 2012,” said Andrew Tay, APAC (Asia Pacific) president, Zebra Technologies.
PTI uses a Global Trade Item Number (GTIN) to achieve traceability. The GTIN includes a GS1 company prefix and a unique item reference number compatible with the UPC bar codes, and the RFID or human readable codes.