News

ECR Asia Pacific launch On Shelf Avalibility survey report in Asia Pacific

05 June, 2012

ECR Asia Pacific and Accenture announced the publication of the first Asia Pacific wide report into On Shelf Avalibility (OSA). The report was created by an OSA working group setup in 2011 between Accenture, Unilever and Diageo.
Retailers and Manufacturers in APAC are realizing the importance of OSA in an industry where vertical integration is limited, and parties have to rely on each other to achieve their respective goals. This goal is now a common one: shopper and consumer satisfaction, which can only be achieved by ensuring high levels of collaboration and adopting a common methodology to approaching issues.
 

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