A great threat to success in any industry today is the possibility of a devastating recall that can destroy reputation and brand image of a company as well as raise consumer safety issues. Worldwide, businesses, consumers and regulators have a common interest in establishing an affordable, uniform, and interoperable process which can enable supply chain partners to initiate a rapid and efficient recall and track its progress through to its conclusion consistently ensuring that the identified product is no longer available for consumption.
An effective recall needs seamless dataflow among supply chain partners with unambiguous and unique identification of products, consignments, locations, parties, documents.
The overall objective should be to facilitate speedy, transparent, accurate and localized product withdrawals in Supply Chain when required. This in turn requires implementation of globally accepted standards pertaining to traceability systems within the Supply Chains crossing over geographically dispersed partners and complying with the requirements of varied buyers/ regulators worldwide.
Businesses, consumers and regulators have a common interest in establishing an affordable, uniform and interoperable process to conduct effective consistently ensuring that the identified product is no longer available for consumption.
The GS1 product recall solution, based on GS1 Global Traceability Standards, was developed in response to growing stringent regulations worldwide on product recall, concerns on consumer safety, the increasing need for sustainable sources of supply and the growing emphasis on the necessity of ethics in trade.
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