Efficient Consumer Response
Efficient Consumer Response (ECR) is, a Supply Chain Management (SCM) movement in Fast-moving Consumer Goods (FMCG) industry, focused on driving collaboration between suppliers, retailers, wholesalers, third party service providers and standards based organizations like GS1 to create a cost effective and responsive Supply Chain while increasing the quality of products and services provided to consumers.
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Operating principles of ECR
Operating Principles of ECR ECR adheres to the principles of collaborative management along the Supply Chain to enhance customer experience.
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Applications of ECR
Globally, ECR is involved in facilitating development of solutions that positively impact business performance in areas such as on-shelf availability, sustainable distribution practices, traceability etc.
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ECR India
ECR India aims to assist Indian consumer goods industry through the promotion and adoption of Supply Chain management related best practices.
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