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Efficient Consumer Response

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Efficient Consumer Response (ECR) is, a Supply Chain Management (SCM) movement in Fast-moving Consumer Goods (FMCG) industry, focused on driving collaboration between suppliers, retailers, wholesalers, third party service providers and standards based organizations like GS1 to create a cost effective and responsive Supply Chain while increasing the quality of products and services provided to consumers.

Operating principles of ECR
Operating Principles of ECR ECR adheres to the principles of collaborative management along the Supply Chain to enhance customer experience.

Applications of ECR
Globally, ECR is involved in facilitating development of solutions that positively impact business performance in areas such as on-shelf availability, sustainable distribution practices, traceability etc.

ECR India
ECR India aims to assist Indian consumer goods industry through the promotion and adoption of Supply Chain management related best practices.