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The use of bar code is already well established and highly visible in retail sales institutions. Virtually all multilane Supermarkets use counter-mounted bar code scanners (usually called slot scanners) in combination with electronic POS terminals. These slot scanners are reading the UPC or GS1 symbols that appear on prepackaged food and convenience products.

General merchandise and convenience stores are also moving toward bar code scanning as part of the checkout process. Because of the wide variety of product shapes and size, handheld laser scanners, CCD scanners, or wands are often used instead of slot scanners.

The scanner is interfaced to small computer located in the store. When an item is scanned, the data from the GS1 symbol is used as a license plate and the price an description information is extracted from the database stored in POS terminal. Because of the on-line nature of this system, inventory levels can be automatically decremented, and real-time information can be provided.

In most supermarkets, bar code shelf labels are also used as part of the reordering or restocking process.

In a store’s back room, bar code can be used to simplify the receiving and unboxing process. In this instance, the ITF -14 symbol is often present on cases of products shipped to stores.

In order to ensure freshness, reduce obsolescence, decrease excess inventory, and respond to quickly changing buying habits, a program known as "Quick Response" is used by many retail chains and suppliers. This program uses bar code to track individually serialized shipping cartons directly to the retailer’s receiving dock by means of GS1 –128 symbol

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